22
Feb

Category:Education

This is the category for Education.

Refresh this list to see the latest articles.

  • 23 June 2018: Algeria blocks internet across nation to prevent cheating in diploma exams
  • 19 May 2018: Principal, teacher arrested for allegedly whipping two students late for school in Ayetoro, Nigeria
  • 25 April 2018: India: Jammu and Kashmir government orders private tuitions to shut down for 90 days
  • 26 January 2018: United States: Two dead in Kentucky high school shooting
  • 20 October 2017: Arrangement of light receptors in the eye may cause dyslexia, scientists say
  • 21 January 2016: Detroit teachers stage sickout to protest working conditions as Obama visits
  • 28 October 2015: Time magazine names Ahmed Mohamed to ‘Most Influential Teens of 2015’
  • 23 October 2015: Masked man kills two in sword attack at Swedish school
  • 4 October 2015: Several dead in Oregon college shootings
  • 22 September 2015: Texas student Ahmed Mohamed inspires social movement
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22
Feb

9,000 gallons of liquid butane spilled as tanker truck overturns

Thursday, May 31, 2007

A semi-tractor carrying 9,000 gallons (34,000 litres) of liquid butane overturned at the weekend on the United States highway 50 east of Salida, Colorado, rupturing the tank and spilling its contents.

The road was closed to traffic for 20 hours during one of the busiest times of the year, and traffic rerouted along a three-hour diversion route.

Colorado State Patrol reports state the driver, Roger Meely, 62, was hauling a pressurised tank full of butane when he lost control and crashed near Mile Marker 228. Colorado State Patrol Sgt. William Holt described the accident, “He lost control of the vehicle in the curves, veered across the lanes and rolled it.” Meely was treated and released from the Heart of the Rockies hospital in Salida after the crash, but escaped serious injury.

The truck rolled at about 6:50 p.m. six miles from Salida, prompting closure of the highway. Although the driver escaped unharmed, 10-15 homes and an unknown number of campsites along the Arkansas River were evacuated as fumes began to drift downstream towards the town of Swissvale. Rafters were ordered away from the area, but Hazmat crews were able to prevent butane from contaminating the river.

Emergency workers were forced to allow the butane to vent itself through the night. Capt. Jack Cowert of the Colorado State Patrol said, “I would say those of us on scene were surprised it didn’t explode.”

In total, the following organisations responded: the Colorado State Patrol Hazardous Materials Unit, South Arkansas Fire Protection District, Howard Volunteer Fire Department, Arkansas Valley Ambulance, Chaffee County Emergency Services, Alpine Towing and the Colorado Department of Transportation.

The driver either wasn’t paying attention or he was driving too fast

An attempt was made at 9:00 a.m. Monday to right the tanker and tow it away, but in the process of securing it to the tow truck it slipped and a dolly axle buckled, further lengthening the delay.

The road was not reopened until 3:10 p.m. Monday. Sheila Johnson, a flagger working for Alpine Towing, later said of the commuters affected that they were mostly understanding, saying of them, “For the most part people were pretty good about the road being closed,”.

Holt blamed the driver for the accident, saying he “will be cited for something,” and that “anytime a crash like this happens, the driver either wasn’t paying attention or he was driving too fast.” It was later determined that the driver’s excessive speed was to blame. He was ultimately charged over the incident.

The incident sparked a full review evaluating the emergency response, which included about ten agencies.

21
Feb

British surfers catch more than waves: Scientists find antibiotic-resistant bacteria

Wednesday, January 17, 2018

In findings published Sunday in Environmental International, a team from Britain’s University of Exeter reports that surfers and bodyboarders are roughly three times as likely to house antibiotic-resistant Escherichia coli and other bacteria that could easily become resistant, than other people who recreate in the coastal waters of the United Kingdom.

The epidemiological study was nicknamed the “Beach Bum Survey”. The project was performed on 143 regular surfers, body surfers and bodyboarders from around the United Kingdom. Each surfgoing participant was asked to recruit a non-surfing friend of the same sex and approximate age and who lived in the same part of the country to serve as a control, which resulted in a control group of 130.

All participants mailed in rectal swabs, and the researchers cultured the E. coli from those samples with a common antibiotic called cefotaxime. The antibiotic failed to kill the bacteria in about 9% (13 out of 143) of surfer and bodyboarder samples and 3% of the samples from the control group (4 out of 130). A deeper look into the genomes of the specific strains of bacteria found in the study volunteers showed that bacteria from surfers were four times as likely to possess genes that can be transferred from one bacterial strain to another, which can help antibiotic-susceptible bacteria become resistant. The study also involved examination of water samples from the coasts of England and Wales to estimate the risk of surfers and other beachgoers ingesting E. coli.

E. coli is a regular resident in the guts of humans and other animals. Most strains are harmless but others can cause serious disease. Like other bacteria, E. coli can undergo horizontal gene transfer, swapping genes from one bacterium to another. This can give the altered strain the ability to cause disease, survive in the presence of antibiotics or both.

Although the researchers expressed concern surfers might spread dangerous bacteria, Dr. Will Gaze, the University of Exeter Medical School professional who supervised the project, urged people not to avoid the beach: “We are not seeking to discourage people from spending time in the sea, an activity which has a lot of benefits in terms of exercise, well-being and connecting with nature”, he said. “It is important that people understand the risks involved so that they can make informed decisions about their bathing and sporting habits. We now hope that our results will help policy-makers, beach managers, and water companies to make evidence-based decisions to improve water quality even further for the benefit of public health.”

David Smith, science and policy officer of Surfers Against Sewage, which helped organise the volunteers, agreed the study was not meant to discourage surfing: “Water quality in the UK has improved vastly in the past 30 years and is some of the cleanest in Europe. Recognising coastal waters as a pathway for antibiotic resistance can allow policy makers to make changes to protect water users and the wider public from the threat of antibiotic resistance.”

One of the principal findings of this work was that existing methods may have been underestimating the prevalence of these bacteria in seawater. Previous studies have shown that even designated swimming beaches can be affected by runoff from farms or even sewage, and surfers swallow roughly ten times as much seawater as swimmers. Professor Colin Gardner of the charity Antibiotic Research UK says, these forms of runoff can have even higher concentrations of antibiotics than patients undergoing antibiotic treatment. “Research into new medicines to replace our archaic antibiotics has stagnated and unless new treatments are found, this could be potentially devastating for human health”, he warns.

The World Health Organization has reported that because so many kinds of bacteria are gaining resistance to common medicines, conditions such as pneumonia and gonnorhea may become more difficult to treat and have higher rates of sickness and death. Doctors often prescribe preventative antibiotics to patients undergoing surgery or radiation therapy, and this may also be impacted. Professor Sally Davies, England’s chief medical officer, has described a “post-antibiotic apocalypse” scenario

The European Regional Development Fund and Natural Environment Research Council provided funding for the study.

21
Feb

New drug from lizard’s saliva

Saturday, April 30, 2005

A chemical part of the saliva of a poisonous lizard, the Gila monster, has become an integral partner in the control of Type 2 diabetes. The U.S. Food and Drug Administration has approved its use for people who have not achieved adequate control of their diabetes with oral medications.

Byetta, or exenatide, is produced by Amylin Pharmaceuticals. It is injected before eating morning and evening meals as part of a combination treatment with oral drugs. The FDA said it could be approved as a stand-alone treatment if the drug companies can support such use with data.

Eli Lilly & Co. was the development partner in creation of the drug.

“With Byetta’s demonstrated effects on blood sugar and its safety profile, physicians and patients now have a new approach to fight the growing diabetes epidemic,” said Sidney Taurel, CEO of Lilly.

20
Feb

Coordinated terrorist attack hits London

Thursday, July 7, 2005

Three bomb explosions have hit London Underground trains, and a further bomb destroyed a bus in the city centre. The Metropolitan Police Service has initially confirmed that 33 people have been killed in the four explosions on London‘s transport system this morning, and said the overall number of wounded was as high as 700, in what are believed to be terrorist attacks. (See later reports in the box at the side for later announcements made on following days.)

The first reports were of an explosion at 08:49 BST (UTC+1) on the Hammersmith & City Line between Liverpool Street station and Aldgate East. Explosions also occurred on a train between King’s Cross and Russell Square and another at Edgware Road. The explosions are currently being reported, and described by Prime Minister Tony Blair, as being “terrorist attacks.” Traces of explosives were found at two of the sites according to the BBC.

Scotland Yard has confirmed one explosion onboard a double decker red London bus travelling south outside the British Medical Association on Tavistock Square. Police cannot confirm whether this bomb was intended for another train and accidentally detonated aboard the bus instead.

Pundits are speculating the attack was co-ordinated by al-Qaeda. Dr. Shane Brighton, an intelligence expert at the Royal United Services Institute for Defence, claims that, “If what we are looking at is a simultaneous bombing — and it does look like that — it would very certainly fit the classic al Qaeda methodology.” Two militant Islamist groups are reported to have claimed responsibility for the blasts.

In a special news conference at 15:30 BST, July 7, Deputy Assistant Commissioner Brian Paddick of the Metropolitan Police confirmed 33 fatalities so far, 45 critical/serious injuries and approximately 300 minor injuries.

At 08:51 BST a bomb exploded on a Circle Line Underground train 91 metres/100 yards into the tunnel from Liverpool Street. Seven are known to be dead.

At 08:56 BST a bomb detonated on a Piccadilly Line train between King’s Cross and Russell Square. Twenty-one are dead; it is believed more bodies remain in the tunnel, which is one of the deepest on the Underground network.

At 09:17 BST a bomb exploded on another Circle Line train between Edgware Road Station and Paddington. The blast blew a hole in a wall, and another train was hit by debris from it. A third train is also involved. Five are known to be dead.

At 09:47 BST a No. 30 bus (Hackney – Marble Arch) blew up at the junction between Tavistock Square and Woburn Place outside the BMA building. It has been estimated that thirteen people died.

Earlier, quoting the Associated Press, Yahoo News had reported “at least 40 people were killed and more than 350 wounded”. Also, the same report says “two U.S. law enforcement officials said at least 40 people were killed”.

Several hotlines have been set up for those concerned about friends or relatives. A list of these numbers are below. The agencies setting up these hotlines stress that callers should try to reach their friends or relatives first before contacting the hotline. In addition, to prevent swamping, they also have asked that only genuine callers use the hotlines.

The first reports that came in were from London’s Liverpool Street station talking of an explosion on the Metropolitan Underground line and the station being evacuated. Later a BBC and a Wikinews reporter spoke of a bus being destroyed by a bomb blast in Tavistock Square outside the British Medical Association offices.

The initial reports of explosions were believed to have been the result of power surges. This was because the first indication of any disturbance was the opening of circuit breakers in the Underground, which was observed in the control room. This is usually due to a power surge, but in this case the actual cause was damage to the track circuits by bombs.

At approximately 10:50 BST reports were made that there was an additional, as yet unidentified explosion along Houndsditch, near Liverpool Street Station. Police were also warning pedestrians at Russell Square that a series of controlled explosions would be made shortly.

BBC News 24 has reported additional unspecified incidents at Brighton, Luton, and Swindon. These stations have been closed and there has been no official confirmation of the nature of the incidents, if any actually occurred.

The Metropolitan Police Commissioner, Sir Ian Blair told London Live that there have been “events” at Edgware Road, Kings Cross, Liverpool Street, Russell Square, Aldgate East and Moorgate.

At 11:30 BST (UTC+1) St. Mary’s Hospital released a statement that they have admitted 4 critical, 8 severe and several minor injures. Injuries are limb damage, cuts, burns, head injuries and chest problems.

The exact causes of the explosions are still unknown. Initially, it was thought that it was some technical fault. However, the police later suspected terrorist attacks. Police are still unsure if the bombs were simply left in packages or whether there were some sort of suicide attacks.

According to the Associated Press, a senior Israeli official said Scotland Yard told Israel minutes before the explosions that it had received warnings of possible “terror attacks”. Sky News says this has been denied by Scotland Yard. Sir Ian during his interview with Sky stated that there had been no specific intelligence.

German news magazine Der Spiegel (as well as unconfirmed information from CIA) has reported that a letter from an organization calling itself “Secret organization – Al Qaeda in Europe” has appeared, claiming responsibility for the bombings. See our related story for more details.

A broadcast interruption on MTV Thursday at 16:00 UTC said a group naming itself “Al Jihad Network in Europe” claimed responsibility for the bombings.

A police spokeswoman has confirmed two deaths at Aldgate station. Television and radio reports are now saying there have been four separate incidents with up to 150 casualties, speculating that the blasts may be related to terrorist activity.

The Associated Press is reporting that a US law enforcement official has put the toll at 40 killed.

Emergency Services press conference at around 15:15 BST (UTC+1) confirms at least 33 fatalities, not including those resulting from the incident on the number 30 bus.

The CBC reports at least 52 fatalities, including 17 from the incident on the number 30 bus according to media reports.

It has been reported that in the early stages of the attack, information was only distributed to civilians within the center of London, and authorities had a specific policy of not providing information to the global media, in case any information provided to the media could be used by additional terrorists to target vulnerable locations during an evacuation procedure. This was probably partly to blame for the early confusion amongst the media.

Emergency services are also attending King’s Cross and Liverpool Street Station.

The entire tube network and all buses within zone 1 have been suspended and many buses are now being used to ferry the ‘walking wounded’ to the hospitals. The underground will be closed for an indefinite period of time, but according to Fox News Channel United States, the closure will last at least for all of today.

All emergency services are responding en-masse to a “major incident” and are responding only to life-threatening emergency calls. Patients are being turned away at hospitals to free room for those injured by the attacks.

The London Congestion Charge has been suspended for the 7th and 8th of July.

The Jerusalem Post reports that the Army was dispatched to seal off the Israeli Embassy as Israel’s Finance Minister is present for a conference. The army have reportedly been involved with rescues at Covent Garden. Police have denied this report (originally made on Sky News).

The police have cordoned off roads around Upper Woburn Place following a massive explosion on a bus in the vicinity. Traffic is at a standstill in many places in the capital. Defra‘s security branch are reporting that police are advising everyone in London not to use any public transport and the Cabinet Office are advising staff to remain in offices until further notice. A further email sent to all staff by Defra’s permanent secretary indicates that Charing Cross and Waterloo mainline railway stations have been closed down for police searches, and that other stations could close for similar reasons later today.

As at 09.30 BST, Kings Cross Thameslink was experiencing delays and overcrowding but no serious difficulties.

Businesses have been hit by the uncertainty of the events – the FTSE had fallen almost 3.5% by 11.47UTC ([1]), but started to recover a little by early afternoon. The value of the pound has dipped, and the London crude oil price has dropped. International markets are also suffering, with falls in share indexes felt as far as South Africa. See our related story for more details.

According to Fox News Channel United States, all London schools are in lockdown and students are being kept in schools.

The Authorities are asking people in London to stay where they are, indoors if possible. Take inside any bins or bags of rubbish they have left out for collection, providing they check their contents first. Arrangements are also being made for when schools finish as schools have been asked to keep pupils safe inside until the usual school closing time.

The UK Highways Agency has stated that at the request of the police, the message “Avoid London – Turn on Radio” is being displayed on electronic motorway message signs on the M25 and other major routes approaching London.

The US Homeland Security Department asked authorities in major cities for heightened vigilance of major transportation systems. Department spokesman Roehrkasse indicated that the department had not received any indications of plans that this type of attack is planned in the United States. Later, the department raised the terror alert level to orange. See our related story for more details.

A joint statement of the G8 leaders was made by Tony Blair at a press conference, also attended by US President George Bush and Russian President Vladimir Putin. See our related story for more details.

The Queen and many other world leaders have also issued statements. See our related story for more details.

Mayor Ken Livingstone’s full statement on the London bombings 07-07-2005:

20
Feb

Indian Markets hits record close in Diwali trade

Sunday, November 7, 2010

The Indian stock market ended at an all time high on the Diwali 60-minute Special trading session on Friday. Diwali trading is arranged every year on the festival of Diwali to pay obeisance to Lakshmi, the Hindu goddess of wealth and prosperity; it is also seen as welcoming the New Year of the Samvat calendar. The Samvat calendar is 56.7 years ahead (in count) of the solar Gregorian calendar.

The benchmark 30-share Bombay Stock Exchange Sensitivity Index, Sensex, rose 0.53% or 111.39 points to a record close of 21,004.96. Sensex closes above 21k pts for the first-time in its 135 years history.

Indian markets have attracted about USD 26.74 billion this year of investment from foreign institutional investors. The sale of a 10% stake in Kolkata-based Coal India last month was the biggest share sale in Indian history and banked the government 3.4 billion dollars. Coal India has risen 43 percent since listing at the stock exchanges this week.

According to Mr. Rakesh Jhunjhunwala “This will continue for long periods of time. If you look at India we are 3% to 4% of world GDP, we are not even 0.5% of USD 30 to USD 35 trillion in the investment of institutions worldwide in equities. Our share is USD 250 billion, USD 200 billion may be and it could go up to USD 1 trillion. So I see no reason why money will not come. Don’t forget one thing that India is an open country. Indian companies have return on equity. Among the emerging markets we have the best corporate governance. We are well regulated; we have got good trading systems. Why will the money not come you tell me?” Mr.Rakesh Jhunjhunwala is tagged by the media as “India’s Warren Buffett”.

20
Feb

England: Fire at London Zoo kills aardvark, meerkats believed dead

Sunday, December 24, 2017

Fire broke out at London Zoo on Saturday morning, severely damaging a cafe and shop and killing an aardvark. Zoo officials said four meerkats were missing and were also presumed to be dead.

The fire, mostly in the Animal Adventure cafe and shop, also spread to a nearby petting area. Reportedly, 72 firefighters with ten fire engines fought the blaze for about three hours starting shortly after 6:00 am to bring it under control. A spokesperson for the Fire Brigade stated that when they arrived, the fire was already “very well developed”. According to the ambulance service, two people were treated for minor injuries, six for smoke inhalation, with one taken to hospital. A statement from the zoo said, regarding animal fatalities, “Sadly our vets have confirmed the death of our nine-year-old aardvark, Misha. There are also four meerkats unaccounted for at this stage, and we have limited access to site to confirm this.” Other animals were said to be apparently unaffected.

The zoo reported quick response by zoo security guards and by animal care staff who are housed at the zoo, which is in Regents Park; they moved animals to safety. A dog walker, Adnan Abdul Husein, told the BBC he had first noticed heavy smoke and alerted zoo security guards.

Zoo officials initially said the zoo would be closed “until further notice” but later announced it would reopen today, Christmas Eve.

19
Feb

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19
Feb

APEC leaders wear Driza-Bones for group photo

Saturday, September 8, 2007

Leaders attending the APEC summit in Sydney, Australia have worn Driza-Bone coats for their traditional group photo in front of the Sydney Opera House. In APEC tradition, leaders wear attire which draws inspiration from the host nation’s national costume.

Australia’s choice was made by Prime Minister John Howard and his wife Janette. Australia does not have a national costume. In an APEC statement it was revealed that Driza-Bone had been consulted to produce an outfit that “captures the essence of Australia’s culture and environment.”

“Driza-Bone coats were born over 100 years ago when a sailor fashioned waterproof coats out of windjammer sails for protection against the harsh Australian trade winds,” the statement said.

“These coats were also perfect for people working on the vast Australian continent and have since been adapted into the perfect riding and outback attire.”

The custom-made knee-length coats worn by the leaders were the traditional dark brown of all Driza-Bones and had differing colours for the lapels and linings – slate blue for Australia’s vast coastline, mustard yellow for the sun and sand; red ochre for the outback and eucalyptus green for the bush. Leaders were given the choice over which highlight colour they wanted.

The choice of costume was a closely guarded secret by Australia officials, with speculation rife throughout the media. It has been suggested that the costume could include “budgie smugglers” (male swimwear)- and thongs (flip flops) to represent the beach;blue singlets and shorts favoured by labourers or khaki gear in memory of Steve Irwin.

The group photo is said to be one of the most anticipated parts of the APEC summit, with people wanting to see which leader looks the “silliest”. In the past leaders have been dressed in silk tunics, leather bomber jackets and Batik-print shirts.

18
Feb

Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.